NAT GAS FRACKING LOSING THE PUBLIC

Shale Gas Industry Insider: We Are Losing the Messaging War on Fracking
F. J. Gallagher, September 13, 2011 (Natural Gas Watch)

"The shale gas industry has had its collective ass kicked, and kicked hard, by Gasland and others opposed to hydraulic fracturing and needs to redefine its core messages to defuse a burgeoning negative public perception of the controversial drilling technique, [according to Tisha Conoly-Schuller, President/CEO of the Colorado Oil & Gas Association (COGA)]…"


From CMGOpMgr via YouYube

"Conoly-Schuller noted that the opposition to hydraulic fracturing — or ‘fracking’ as it has come to be known in the parlance of our times — has evolved remarkably over the last few years…[T]hose opposed to hydraulic fracturing can no longer be characterized as environmental extremists because the movement has gone mainstream…As a result, Conoly-Schuller continued, the industry needs to change not only its messaging, but how it delivers its key talking points…"